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On 26th May, 2021, the Embassy of Ghana launched the “Doing Business in Ghana” webinar series in collaboration with the following institutions:

* Economic, Trade and Investment Bureau (ECTIB), of the Ministry of Foreign Affairs and Regional Integration;
* European Business Summit;
* Ghana-Luxembourg Chamber of Commerce;
* Belgium Ghana Business Council;
* Ghana Council; and
* Ghana Investment Promotion Authority

The event was a prelude to a quarterly webinar series aimed at sensitizing and educating the public about Ghana's enabling business environment. The series will bring together Ghanaian Public and Private Institutions, Officials of the European Union, the Ghanaian Community in the Diaspora, Importers and Exporters.

During her opening remarks, Her Excellency Ambassador Sena Siaw-Boateng stated that the upcoming “Doing Business in Ghana Webinar Series” would serve as an innovative response to the many requests by businesspersons and investors on how to do business with Ghana during and post-COVID pandemic. She added that the series would showcase opportunities for investment and address the challenges that people face in conducting business in the country.

The Ambassador further outlined the progression of the quarterly event as follows:

• The maiden workshop will be held on 16th June 2021 under the theme “Increasing market access for Ghanaian Goods and Services to the EU market.” This episode will bring exporters and regulators to engage on the subject, sensitize Ghanaian exporters on EU Regulations on Sanitary and Phytosanitary Measures to avoid horticulture exports being rejected or intercepted.
• The second episode will be held in September under the theme “Exploring New Business opportunities under AfCFTA”. It is expected to showcase investment opportunities in Ghana as the fulcrum of AfCFTA to the Belgium and Luxembourg Business community through interactions and Business to Business (B2B) linkages.
• The third and final theme of the series will be held in November under “Entrepreneurship technology and innovation – Policy, Start-ups and Success Stories”. While the success of the Year of Return Ghana 2019 changed the perspective of Ghanaians living abroad, it has stimulated their interest in the country. In this regard, the Diaspora could help advance Ghana through the use of their knowledge, skills, and finances to fill in knowledge gaps as partners and leaders and business owners.

Ambassador Siaw-Boateng emphasized that doing business in the European Union cannot be "business as usual" while adding that business decisions in current times should be policy-centred, environmentally sensitive and innovative. She expressed the hope that businesses and investors would fully benefit from the series.

While the representatives of other institutions took their turns, the event acknowledged Ghana's immense potential for investment and the need to take advantage of the available business opportunities in the country.

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